COURSE REVIEWS

The Business of Golf (Jan. 25)

Courtesy of PGA.com and Golf Magazine

PGA.com, GolfSwitch launch automated e2e Golf Solutions

PGA.com has created a strategic partnership with GolfSwitch to form e2e Golf Solutions, the first company to offer a fully integrated, end-to-end package of services to streamline and automate all golf course operations.

e2e Golf Solutions is designed to increase golf facility profits by offering an integrated suite of software solutions and services to seamlessly manage all aspects of course operations.

The company’s offering also includes a golf-course management software suite and a multimedia communications package to help course operators effectively promote their facilities. In addition, e2e Golf Solutions is launching an online, wholesale golf marketplace using IBM’s “e-business solution” technology to bring together golf course operators, manufacturers and retailers.

e2e Golf Solutions, conceived and operated by a team of golf course operators and software developers, will provide its “Golf Shop of the Future” solution to more than 25,000 PGA Professionals and more than 30,000 golf courses worldwide.

“The partnership is the realization of our vision for the Golf Shop of the Future,” said PGA.com General Manager Don Pettinato. “Our ability to deliver solutions for PGA Professionals and PGA-staffed facilities will help revolutionize the golf industry.”

“e2e Golf Solutions will make golf courses more profitable by streamlining their operations,” said Larry Lippon, chief executive officer of e2e Golf Solutions. “Through our staff’s hands-on golf course experience, e2e Golf Solutions has developed the tools that will help course operators automate, promote and more efficiently manage every aspect of their business.” “Before this, technology was offered piece-by-piece,” Lippon added.

“We believe integrating total course management and marketing into affordable packages for all types of golf courses will help ensure the long-term health of golf facilities.”

“We’re excited about implementing IBM’s e-business solutions with PGA.com and e2e Golf Solutions,” said Rick Selvage, general manager, IBM Global Telecommunications and Media Industry Group. “The combined resources of IBM, PGA.com and e2e Golf Solutions establishes an unbeatable combination of technology tools, operations and customer service for golf course information services.”

For more information on e2e Golf Solutions, visit the PGA.com booth (4477) or the Member Business Center at the 2000 PGA Merchandise Show in Orlando, Fla., Feb. 4-7.

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EB2B.COM announced a partnership with ADAMS GOLF, CARBITE GOLF, KUNNAN GOLF and ECHELON GOLF and retailers AUSTAD'S GOLF, GOLFER'S WAREHOUSE and FIDDLER'S GREEN GOLF CENTER, to offer the first business-to-business golf industry electronic community.

FUJIKURA COMPOSTIES authorized MAMMOTH SPORTS and RALPH MALTBY'S GOLFWORKS to be distributors of its Vista PRO Series shafts. The company also signed 100-plus custom clubmakers to its Charter Dealership program.

Notah Begay will conduct a free clinic for junior golfers at Bayonet and Black Horse GC (Monterey, Calif.) on Jan. 31, prior to the AT&T Pebble Beach Pro-Am. For half of the clinic, he'll teach the children about the harmful effects of drug and alcohol abuse.

The Los Angeles Sports & Entertainment Commission slated its inaugural Celebrity Golf Classic at Riviera CC for May 22. Call 213-236-2361 for details.

The LPGA will offer nomination forms to fans, media, sponsors and LPGA members for the LPGA Tour Hall of Fame veteran's category.

The American Junior Golf Association named POLO GOLF its official sportswear this year.

John Benzel retired from his 40-year post as director of golf at Sedona (Ariz.) Golf Resort.

BOOK4GOLF.COM signed a letter of intent to purchase all outstanding shares of TEEMASTER for an undisclosed amount.

TUESDAY'S GOLF STOCK CLOSINGS
Symbol       Last        Chg        Name            
ADGO         1.94      +0.06        ADAMS GOLF INC  
ALDA         1.94      -0.03        ALDILA INC      
ASHW         4.62      +0.06        ASHWORTH INC    
CAB.V        0.56      -0.01        CARBITE GOLF    
CBUK        11.69      -0.25        CUTTER & BUCK           
ELY         16.50      -0.12        CALLAWAY GOLF   
FGCI         1.47      -0.03        FAMILY GOLF CENTERS   
FGLF      0.21875       0.00        RENAISSANCE GOLF
FO          29.25      -0.44        FORTUNE BRANDS  
GLFN         0.38      +0.07        MCHENRY METALS  
GOLF         1.81      -0.06        SQUARE TWO
GTA         16.62       0.00        GOLF TRUST OF AMERICA 
JACK       0.5625       0.00        GOLDEN BEAR GOLF
NBC.TO       0.61      -0.09        NEVADA BOBS GLF 
NKE         48.88      -0.81        NIKE INC   
PAR         15.25       0.00        COASTCAST CORP  
RIFL         3.00      +0.25        ROYAL PRECISION 
SPOR         4.00      +0.12        SPORT-HALEY INC 
TDRP         2.19      -0.06        TEARDROP GOLF   
TEE         21.88      -0.06        NATIONAL GOLF PROPERTIES